Mission Statement: An image, design, typeface or layout can communicate a variety of moods, emotions or feelings. Making sure the appropriate message is communicated in all aspects of any project is as important as the business, service, product or individual it represents. A web page, design, or logo is like a resume: Everything needs to be there for a reason!
Ultimately any successful design project is a joint venture between the designer and client, the goal being to define and communicate the right idea, image, product, or service to a targeted audience.
Thank you for visiting my website.
David B. Roundsley
Two passions I've had since childhood were art and music. I've pursued both separately and in some cases have combined them. The focus of my studies very early on was art and music.
My first course of study in college was as a Fine Art major. Concurrently my first job was head designer in the visual merchandising department of a major department store chain, where I was given free rein to visualize and build engaging signage, props, sets, and anything else that would engage the shoppers and increase point of purchase sales.
My love of music was also overtaking me and it was through album art I developed a love of typography, logos and branding merged with fine art that created an engaging visual hybrid I still appreciate to this day.
During this period I lamented the demise of posters promoting and memorializing concerts and began designing my own mixed media of watercolor, acrylics, pen & ink, and airbrush.
Posters done in pen & ink, watercolor, acrylics, and airbrush ranging in size from 8" x 10" up to 22" x 27".
After completing my fine arts studies and having a very fulfilling and successful run in visual merchandising I wanted to expand into the areas of commercial art and returned to school with a major in Technical Arts & Graphics. I longed for more precision in what I was rendering and this course of study provided foundations in typography, drafting and layout.
I have played piano from a very early age and around the time I was finishing up my second round of studies I purchased a couple of synthesizers and a Portastudio and began writing and composing my own material.
First studio: Tascam Portastudio, Sequential Circuits Drumtraks & Sixtrak, and a Korg Polysix
My time was split between graphic design projects working with start-ups and small businesses, working on my own music and working with other local artists assisting with mixing or recording their material.
My next round of education included digital design, web design, multimedia as well as audio design.
During this period I received a call that a start-up, GetSmart.com needed a quick fix with some functionality and images on their recently redesigned home page. Getting the call at 10 at night and having no base files to work form other than what was currently live on the web, I was able to restructure and redesign the problem areas before sunrise.
Additional requests followed and it became apparent that it would be more cost effective for me to join them part time. I soon joined the company full time as Creative Director as well as the main production artist and provided the front-end HTML. Over the course of a year and a half we redesigned, rebuilt and expanded the website and business two times. GetSmart became an attractive acquisition target for Providian Financial which had been unable to gain any traction online despite a very large art and technology department. Providian had just rolled out a multi-million dollar campaign for an online-only credit card, Aria. Shortly after the GetSmart acquisition the decision was made to jettison the Aria brand and rebrand it as a GetSmart Credit Card.
At this point, the company shifted and I was suddenly in one of the largest company-wide art departments in the private sector. When GetSmart was a start-up we could go from meeting to mock up to design implementation in a few days. Suddenly there would be meetings that lasted weeks over a particular shade of blue in a banner ad that would only run for a quick cycle.
I left Providian in January 2002, rebuilt my audio studio, and began recording in earnest. An opportunity presented itself to score some short movies shot in France and those soundtracks became the basis for my first commercial release under the band name Munich Syndrome, Sensual Ambience.
Primarily down-tempo electronica with jazz inflections, many of the songs from this album have been licensed commercially, including Quiet Atmosphere which was used by L'Oreal for their Pureology brand.
Sensual Ambience, the debut album from Munich Syndrome
In 2004 the SVP I reported to at GetSmart began a new start-up, FastFind.com, and I came on board as Creative Director. I also provided the front-end and intranet HTML, web design, and supporting graphic materials.
We were able to go from zero to having the first iteration of the website live in three months. We subsequently built out several vertical offerings (from the core business model of matching lenders and borrowers) within a few months of going live. FastFind became an acquisition target by BankRate.com about a year after we launched.
After the acquisition website tweaks slowed to a crawl and I transitioned to doing 100's of online banner ads. Some of the ads I designed during this period had the highest conversion rates Bankrate.com ever had up that point in time.
Munich Syndrome EDM / Synth Pop albums: Electro Pop, Electronic Ecstasy, Robotika & Robotika (Expanded)
I left FastFind towards the end of 2006 delving further into music, releasing three EDM (electronic dance music) albums, and getting into video and animation.
I have worked in a wide variety of industries with innumerable projects that have utilized my full skill set. With my diverse background and experience I can work with you to arrive at the best solution for your business needs.
I am aslo an adoptee writing a book about my birth search. To view the basic timeline and overview you can visit my Birth Search Page.
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