The Resume of David B. Roundsley:

• Over 15 years experience working with business owners to define and articulate their message and find the most efficient and cost effective methods to realize their goals.
• Successfully combines business needs to requirements to ensure branding and marketing creations drive new business ventures and revenue streams.
• Proven leader at organizations that require driving revenue through market-appraised design.

PROFESSIONAL EXPERIENCE

DBR Design

Creative Director/Principal Designer

Responsible for design, layout, user interface (UI), user experience (UX), wireframes, creation and implementation of corporate identities and branding, including graphics, logos, illustrations, promotional materials and web site design for financial, corporate, hospitality, the arts and non-profit organizations. New creations were designed to increase memory recollection, foster trust while maintaining a corporate feel. Results were delivered on time and on budget, receiving wide adoption and positive feedback. Samples include:

• Syndrome Sounds / Munich Syndrome - Logo/Identity, Website Design, Merchandise Design, Album Covers, Multi-Media
• Mockingbird Mastering - Logo/identity, Website Design, Business Cards
• David Hatt EA - Website Design, Newsletters/Brochures
• Paula Holland - Book Covers, Promotional Materials
• Everything Drusilla - Logo/Identity, Website Design, Merchandise Design, Book Cover
• Benchmarx Solutions - Logo/Identity, Website Design

FastFind.com

Creative Director/Principal Designer

Responsible for all graphic design, HTML, UI, UX, wireframes, corporate identity, and collateral materials.

• Designed the corporate brand, built and launched corporate website and intranet within first three months of company inception
• Increased web traffic through natural search by coordinating branding and design efforts with Search Engine Optimization projects
• Conducted ongoing revisions to website verticals (mortgage, credit card, auto, loans, education, small business) based on competitive analysis and performance metrics resulting in improved conversion in key verticals
• Banner creative with a .87 click-through rate and high conversion
• Established process and created templates to ensure brand identity and consistency

GetSmart.com

Creative Director/Designer

Re-designed the GetSmart.com UI increasing usability, ensuring brand continuity and improved conversion.

• Awarded Yahoo Internet Life: Top 5 Most Incredibly Useful Sites, Finance 2000, 2001
• Increased call to action on transaction pages increasing customer conversion up to 20%
• Developed graphics for promotional use and online banner ads
• Integrated third-party vendor products into established look and feel of existing site
• Established style guide for all media to ensure brand identity and consistency

Design Credentials:

• Cañada College, Redwood City, CA Major: Multi-Media (Dean's List)
• Foothill College, Los Altos, CA, Major: Web Design (Phi Theta Kappa)
• Academy of Art College, San Francisco Major: New Media
• Mission College, Santa Clara, CA, Major: Graphic Design
• San Jose State, CA, Major: Graphic Design
• College of San Mateo, CA, Major: Graphic Communications, Minor: Fine Arts
  (Departmental Recommendation, Dean's List)
• Workshops in Usability Testing
• HTML Write' Guild Courses

Proficient in the following:

Graphics/Web software:

• Adobe Creative Suite:
• PhotoShop
• Dreamweaver
• Illustrator
• Flash
• inDesign


• HTML/CSS


• Audio/Video software:
• LogicPro
• ProTools
• Final Cut Pro


• Microsoft Office:
• Word
• Power Point


• Photography:
• Digital

Associations

• Phi Theta Kappa
• IWA (International Webmaster's Association)
• HTML Writers Guild

Activities

• Electronic Musician (running a digital audio studio & independent record label)
• Concert, Portrait & Landscape Photography